SCHEDULE
Source Unknown
02/24
Introductory Lecture(s): “The Finer Points of Typography”
Exercise 01: Postcard
Begin Project 01: Typographic System
Assigned Readings:
Tauba Auerbach, “(p)(e)(r)(s)(e)(v)(e)(r)(e)” (2017)
Jost Hochuli, Detail in typography pp 7–22 (“The reading process,” “The letter”)
03/03
Continue Project 01
In-studio talk: The reading process / The letter
Assigned Readings:
Jost Hochuli, Detail in typography pp 23–31(“The word”)
Jürg Lehni, “Typeface as Programme” (2009)
Show and tell: Alex
03/10
Continue Project 01
Assigned Reading:
Jost Hochuli, Detail in typography pp 32–40 (“The line”)
How Social Justice Slideshows Took Over Instagram
Assigned Viewing: Helvetica
In-studio talk: The word
Show and tell: Leo
03/17
Project 01 complete (Review)
Introduce Project 02: Branding a Cultural Mo(ve)ment
Readings assigned:
Jost Hochuli, Detail in typography pp 41–46 (“Numerals,” “Emphasis”)
Beatrice Ward, “The Crystal Goblet or Printing Should be Invisible!” (1955)
Matthew Butterick, "Drowning the Crystal Goblet" (2016)
In-studio talk: The line
Show and tell: Annie
03/24
Guest Lecture: Weixi Zeng, Graphic and Motion Designer
Continue Project 02
Readings assigned:
Jost Hochuli, Detail in typography pp 47–53 (“Linespacing, the column”)
Welcome to Airspace by Kyle Chayka
In-studio talk: Numerals, emphasis
Show and tell: Hope
03/31
Continue Project 02
Readings assigned:
Bringhurst: Chapter 8 “Shaping the Page,” pages 143–178
In-studio demo: Setting up the spread
Exercise 03: The Inevitable Box
Show and tell: Koko
04/07
Introduce Project 03: Book & Voice
Continue Projects 02 & 03
In-studio talk: The qualities of type
In-studio demo: Indesign details (Baseline Grids, Paragraphs)
Show and tell: Cat
04/14
Continue Projects 02 & 03
Continue Project 03
Readings assigned:
Jost Hochuli, Robin Kinross “Designing Books” (1996), pages 11–30
Show and tell: Carrie
04/21
Project 02 completed (Review)
Guest lecture: TBD
Continue Project 03
Readings assigned:
Selection from Tschichold The Form of the Book (1991)
Show and tell: Anna
04/28
Continue Project 03
In-class demo: Adobe After Effects and Kinetic Type
Introduce Exercise 02: Project 2 in Motion
Readings assigned:
Gerard Genette and Marie Maclean, “Introduction to the Paratext” (1991)
Show and tell: Tierra
05/05
Exercise 02 Completed (Review)
Continue Project 3
In-class talk: Book Covers
Readings assigned:
How Arrival’s Designers Created a Mesmerizing Alphabet
Show and tell: Zhiying
05/12
Continue Project 3 (Group Crits)
Readings assigned: TBD
Show and tell: Iris
05/19
Continue Project 3
Complete Projects 1, 2, and exercises
Show and tell: Sophia
05/26
Project 3 Complete (Final Review)
Guest Critic: Cem Eskinazi
Show and tell: Mark
Type 2 Walkabout
Virtual Celebration!!!