EXERCISE 03: THE INEVITABLE BOX
Based on the InDesign tutorial covering the basics of designing a spread and as a precursor to your third studio project, typeset a longform essay paying close attention to page proportions, margins, columns, hierarchy and type styles.

Brief
As a precursor to assignment 3, Book as Voice, this assignment requires you to typeset a longform essay by the architectural theorist Reiner de Graaf on 11 x 17in spreads (8.5 x 11in pages) with a careful consideration of content, margins, grids, folios, typographic hierarchy, image treatment and type choice.
The focus of this exercise is to create a comfortable and enriching reading experience, and not typographic flourishes.
Content
Essay + Images: The Inevtiable Box, by Reiner de Graaf
Rules:
- Page Size: 8.5 x 11in
- Use only the specified essay
- You must use all the images in this folder in their given order
- Use a maximum of 2 typefaces
- You must use InDesign’s, master page feature, text frame connections, paragraph, and character styles.
- Baseline grid optional
- Please use the text as given—do not edit or manipulate content
Final Format: 8.5 x 11in booklet PDF
Process:
- Read the essay: Understand the themes discussed, observe the flow of content, imagery and the organization of content into sections.
- Make a rough note of the levels of typography that you might have to account for
- Set up an InDesign document sized 8.5 x 11in (pages) with bleed
- Set up basic margins and guides
- Layout iteration: Set a part of your essay and some images on the spread to determine how your content responds to your basic margins and guides
- Set layout: Based on your experiments with the text + images, change the margins and grids to suit your essay
- Set hierarchy: Set master pages, paragraph and character styles
- Set the whole essay and all images in order and refine as you go
- Run checks to see consistency of layouts, text and image alignments, rags, widows, orphans, content requirements and spellings
- Export your essays as PDFs and upload them here
Due: Wed, April 7 2021: Upload PDFs here



Other References:
Robert Bringhurst, The Elements of Typographic Style
Offshore Studio
Are.na/Noah Baker