EXERCISE 02: PARAMETRIC POSTER
Design a poster celebrating your modular typeface using the compositional, and typographic principles that you have learned thus far: scale, rhythm, grids, leading, ragging, typographic pairing and asymmetry.
Typographische Monatsblätter, 1960 & 1962 Issues 2 by Yves Zimmermann, André Gürtler and Bruno Pfäffli
Brief
Merging your modular typeface assignment and your learning from our type lectures thus far, this assignment requires you to design a 18 x 24in typographic poster showcasing your modular typeface. However, there is a catch: you will use only the conditions listed to you below to make your poster.
Rules:
- Poster Size: 18 x 24in
- Use only a maximum of 2 typefaces (other than your own modular type)
- Use only black (#004040) and white (#F8F8FF) No color permitted
- No imagery allowed (create form by way of rules, lines, shapes if need be)
- Show *at least* 8 letters of your modular typeface
- Must be asymmetrical
- Must use a grid as part of the design process
Content Requirements:
- Name of your typeface
- At least 8 characters of your typeface (minimum of 2 numbers)
This can be in the form of individually set characters or in the form of phrases set in your type - Approx 100 word description of your typeface or related text from Typographica
- Your Name
- GRAPH-3215-05, Typography 2, Rhode Island School of Design
(feel free to play with the format of characters here)
Process:
- Ideate, sketch your concept out
- Set up an Indesign file sized 18 x 24in
- Set up bleed marks + margins and grids
- Begin working on your compositions
- Make sure to check all your content requirements are on your posters
- Refine scale relationships, line lengths, ragging, leading, widows, hyphenations, and tracking wherever necessary
- Finesse and refine your compositions
- Export your posters as PDFs and upload them here
Due: Upload posters before 11:59 PM on Friday, 26 March here
Stockholm Design Lab (SDL) / Omaka / Poster / 2020
Michael Bierut & Yve Ludwig / Pentagram / Yale School of Architectue / Open House / Poster / 2007
Other References:
http://www.tm-research-archive.ch/
https://www.moma.org/artists/6289
https://www.moma.org/artists/2697#works